We know that time is important to you and offer an approach that develops the most comprehensive buying map as quickly as possible.
To get started we offer a workshop with your team to map your customer’s buying journey in a way that informs an aligned content and media strategy. We have one and two-day options and will work with you to develop the program that’s right for you.
In this workshop, we:
• Review why customer journey mapping helps integrate and inform more effective content marketing and digital media campaigns
• Synthesize customer research across channels for integrated insights
• Define customer segments
• Develop customer personas
• Create holistic customer journey map with stages for discovery, consideration, buying and usage
• Prioritize customer needs with emotions, actions and touchpoints
• Draft the customer journey map designed for content marketing plan and media plan (Social, eMail, Programmatic and Search)
You’ll walk away with:
• Customer Journey Map – Ready for validation with customers
• Customer Personas
• Framework for content marketing strategy
• Digital media recommendations
Ready to Start the Journey?