In today’s data-driven healthcare environment, commercial teams in life science companies face increasing pressure to demonstrate the real-world value of their products. Claims data, once a resource mostly used for reimbursement and payer negotiations, now holds the...

In life sciences marketing, relevance is everything. As patients and caregivers navigate complex health decisions, their needs—and openness to information—change depending on where they are in their disease journey. This is where thoughtful, strategic media planning...

The healthcare landscape is riddled with inefficiencies, from cumbersome administrative processes to diagnostic delays that can impact patient outcomes. However, at the intersection of real-world data, artificial intelligence (AI), and cutting-edge technology lies a...

A decentralized clinical trial (DCT) is one where key trial activities—such as patient recruitment, monitoring, data collection, and sometimes even treatment administration—take place remotely, outside of traditional clinical settings like hospitals or research...