Deepen Customer Relationships with Connected Engagement

We help Pharmaceutical, healthcare and B2B organizations accelerate growth via customized commercial strategies. Unleash data to better understand your customers, build your brand and execute go-to-market plans.
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What We Do:

Advanced Analytics, RWE and Data Strategy

We produce real-world insights from surveys, interviews and integrating data sources to meet your goals.

This includes understanding key segments, end-to-end journeys and the voice-of-the-customer.  We also activate AI-powered personalized engagement.

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Commercial Strategy & Patient Experience Optimization

Refined Path helps you deliver great patient and brand experience to realize commercial success.

We help organizations deliver customer-centric, connected journeys. We also activate brand strategies that deepen customer engagement to drive better outcomes.

Digital and Technology Enablement

Evolving technology changes the way that you engage with customers, patients and how your teams work.

We help help organizations develop strategies to automate and streamline processes to delight your customers, reduce costs and grow your business.

 

Services and Use Cases

Advance Healthcare with Data & Digital

  • Real World Evidence (RWE) Services: Designing studies that produce clinically-rich insights into what happens in everyday practice. Expertise includes HEOR projects, SDOH, dashboards and patient-reported analytics.
  • Decentralized Trials: We help life sciences companies design interventional studies and trials that meet patients where they are.
  • Population Health:  We help healthcare organizations develop strategies to improve the health outcomes found in a group of individuals – including patient journey optimization.
  • Automated Patient Experience: We utilize no-code platform to improve experiences and reduce costs. Including digital front door, commercial workflows, patient onboarding and remote patient monitoring.

Optimize Commercial Strategy

Identify your best growth opportunities, understand your customer’s needs and offer the right products in the right channels and markets. Experience:

  • Global Expansion Model Development: Helped a Fortune 200 company develop a data-driven approach to international expansion.  Included prioritizing countries and developing specific plans in largest markets.
  • Branding Services: Helped a leading Fortune 100 company develop a new brand architecture to unify brands after a series of acquisitions. Have managed a number of branding initiatives.
  • Account-Based Marketing: Helped B2B company develop and implement strategy to automate, personalized engagement across customer journey.
  • Value-Based Pricing: Have conducted pricing studies and developed strategies based on quality of care and effectiveness of treatment.

Understand and Improve the Patient Journey

The pandemic accelerated many changes in the patient experience.  Technology powers these new ways of interacting, diagnosing and treating patients. Sample Services:

  • Mapping Patient Journeys: By mapping out the journey from start to finish, we can identify areas where care can be improved.
  • Social Determinants of Health: We help clients develop new strategies for engaging underserved communities including increasing testing.
  • Designing Interventions: We help clients craft research questions and design Real-World Studies to uncover valuable insights.
  • Condensing Journeys: We develop strategies for diagnosing patients earlier and removing inefficiencies along their treatment experience.

 

Meeting the need for a specialized partner that is experienced and independent

Why Refined Path?

Refined Path is led by Tom Quinn. Prior to founding the company, Tom’s career started with 8 years at IRI where he & his teammates used big data to help clients understand their customers better. He then spent 10 years in digital marketing and transformation at Merkle and Razorfish. In these roles he activated data for better customer engagement. Tom founded Refined Path to help organizations that needed an independent to help with customer insights, commercial strategy, program management & transformations.

We have a lot of experience working with healthcare, life sciences, CPG and B2B organizations.  We believe in pragmatic solutions and that complex projects require simplification and getting 5 things right:

  • Goals: Delineate primary and secondary
  • Data: What are the right sources? How do we activate?
  • Process: What are the right roles and workflows
  • Technology: Start with specific use cases first
  • Management Commitment: To vision and supporting change

Contact:  (917)558-7964    TomQuinn@RefinedPath.com