Connecting Healthcare Journeys

We're an advisory firm that helps health and life science organizations understand their audience and engage with them more effectively. We develop and implement strategies that are driven by data and cross-team collaboration.
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We Help Healthcare, Life Sciences and Technology Firms:

Uncover Customer and/or  Patient Insights

In today’s data-driven world, marketers have access to an overwhelming amount of data from numerous sources. This can lead to information overload. Refined Path helps client’s focus on what’s really important and extract meaningful insights. Services include:

  • Commercial Strategy
  • Analytics & Real World Evidence Studies
  • Market Research
  • Segmentation, Targeting & Personalization
  • Project Management

 

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Develop and Deploy Pragmatic Commercial Strategies

Many companies struggle with overly complex complex commercial strategies that lead to misalignment across teams and are difficult to track/measure success. We believe better outcomes are achieved with focus, simplicity and alignment. Keys:

 

  • Establish the right goals
  • Customer-centric engagement
  • Utilize AI and automation appropriately
  • Foster collaboration & streamline process
  • Test, learn and scale proven strategies

    Deliver Results, On Time and On Budget

    We not only provide analytics & planning, clients ask us to help deploy commercial strategies. We’re results driven and achieve success by beginning with the end in mind, communicating effectively, managing risk & using a test/learn approach. Outcomes: 

    • Higher revenues
    • Attain cost-per-acquisition targets
    • Improved customer engagement & loyalty
    • Lower-cost interactions
    • Desired results on complex projects

     

    Services and Use Cases

    Advance Healthcare with Data & Digital

    • Clinical Trials and Real World Evidence (RWE) Services: Designing trials and studies that produce clinically-rich insights. Expertise includes HEOR projects, SDOH, and patient-reported analytics.
    • Decentralized Trials: We help life sciences companies design interventional studies and trials that meet patients where they are.
    • Population Health:  We help healthcare organizations develop strategies to improve the health outcomes found in a group of individuals – including patient journey optimization.
    • Automated Patient Experience: We utilize no-code platform to improve experiences and reduce costs. Including digital front door, commercial workflows, patient onboarding and remote patient monitoring.

    Optimize Commercial Strategy

    Identify your best growth opportunities, understand your customer’s needs and offer the right products in the right channels and markets:

    • Global Expansion Model Development: Helped a Fortune 200 co develop a data-driven approach to international expansion.  Included prioritizing countries and developing specific plans in largest markets.
    • Branding Services: Helped a leading Fortune 100 company develop a new brand architecture to unify brands after a series of acquisitions. Have managed a number of branding initiatives.
    • Life Sciences Commercial Strategy: Have worked with leading pharma companies to develop insights-driven, commercial strategies using many data sources including IQVIA, HealthVerity & claims data.
    • Value-Based Pricing: Have conducted pricing studies and developed strategies based on quality of care and effectiveness of treatment.

    Understand and Improve the Patient Journey

    The pandemic accelerated many changes in the patient experience.  Technology powers these new ways of interacting, diagnosing and treating patients. Sample Services:

    • Mapping Patient Journeys: By mapping out the journey from start to finish, we can identify areas where care can be improved.
    • Social Determinants of Health: We help clients develop new strategies for engaging underserved communities including increasing testing.
    • Designing Interventions: We help clients craft research questions and design Real-World Studies to uncover valuable insights.
    • Condensing Journeys: We develop strategies for diagnosing patients earlier and removing inefficiencies along their treatment experience.

     

    Meeting the need for a specialized partner that is experienced and independent

    Why Refined Path?

     

     

    Refined Path is led by Tom Quinn. Tom is a former Senior Vice President for healthcare clients at market research firm Circana (formerly IRI). For 8 years he provided market testing and analytics for sales and marketing teams. He also spent 10 years providing digital media strategy, analytics and transformation services at Razorfish and Merkle. Tom founded Refined Path to help organizations that needed an independent consultant to help with customer insights, commercial strategy, program management & transformations.

    Refined Path brings a lot of experience working with healthcare, life sciences, CPG and B2B organizations.  Companies that we have worked with include AstraZeneca, Blue Cross Blue Shield, Becton Dickinson, CVS Health, Dell, Novartis and Pfizer.

    Contact:  (917)558-7964    TomQuinn@RefinedPath.com