Why Refined Path?

Today B2B companies need to integrate sales and marketing to drive revenue. Refined Path helps companies develop and execute integrated sales and digital marketing strategies. There are many great technology platforms in Predictive Analytics and Account-Based Marketing. We are technology agnostic. We develop custom strategies that are right for you and recommend technology platforms that will enable implementation, measurement and optimization.

Refined Path was founded by Tom Quinn who has led B2B pitches for digital media leaders like AppNexus, Merkle and Razorfish for the past 15 years. We bring a unique combination of B2B sales, marketing and programmatic media expertise.

Let’s face it. Winning large accounts is hard – really hard. Successful ABM requires strategy, technology and a collaborative process. If you feel that you need help implementing a customer-centric ABM program give us a call.

Refined Path provides a speed and agility that larger agencies struggle to provide. We engage clients on a project, campaign or retainer basis. We utilize a test, learn, scale approach to minimize risk and maximize your return.