Engaging customers in a multi-channel world, requires new approaches and processes that span teams and functions. For best results we recommend that critical initiatives are undertaken with a Strategic Enterprise Project Manager.
What makes this role different than traditional project manager roles? A Strategic Enterprise Project Manager must be comfortable dealing with ambiguity and create new, customized processes that span teams. They should be able to work alongside Senior Executives as well as with functional experts. They should also be comfortable deploying a range of marketing technologies.
We provide these service and bring expertise deploying a range of strategic projects including:
- Cross-channel personalization
- Deploying marketing and data platforms
- New product launches
- Brand architecture
- Crafting growth strategies
- Vendor reviews
- Test Markets
- Designing new processes and workflows
- Designing and Implementing Custom Typeface