Engaging customers in a multi-channel world, requires new approaches and processes that span teams and functions. For best results we recommend that critical initiatives are undertaken with the right kind of project manager.

What makes this role different than traditional project manager roles? To foster change a project manager must be comfortable dealing with ambiguity and creating new, customized processes that span teams.  They should be able to work alongside Senior Executives as well as with functional experts. They should also be comfortable deploying a range of marketing technologies.

We provide these service and bring expertise deploying a range of strategic projects including:

  • IT Sourcing, evaluation and implementation
  • Change management and transformation initiatives
  • Cross-channel personalization
  • Driving adoption of new approaches and strategies
  • New product launches
  • Brand architecture
  • Crafting growth strategies
  • Test markets
  • Designing new processes and workflows
  • Implementing Customer Data Platforms (CDP’s)
  • Implementing Enterprise Resource Planning (ERP’s)