Predictive Analytics

If your objective is to make data actionable and serve personalized experiences then it is important that your strategy includes predictive analytics. The goal here is to understand what each of your customers is likely to be doing next. This enables you to serve an experience that meets your customer’s interests and needs.

We recommend using machine learning to track customers’ time-sensitive behavioral movements & score them (Examples: ready to buy, likely to churn, etc.).  Then activate the data, by automating the appropriate actions via media or engagement with your product/service.

We help clients  use customer data platforms to predict customer behavior and prescribe actions that can be synchronized across touchpoints and activated in real-time.