Persona & Use Case Development


Building detailed Personas, Journey Maps and Use Cases are the best way to identify exactly who your customers are, what they need, and how they can engage with your business across the board. The feedback you gain from this type of customer mapping will be essential to helping you build buy-in and assist the teams responsible for creating the most optimal customer experience.

Refined Path has proven processes for effectively creating your Customer Personas, Journey Maps and Use Cases.  Below is our process for developing Personas.