Hi, I’m Tom
Good personalization works.
It’s not creepy and it’s not a single touch-point. Your customer may not ever realize they are having a personalized experience. They just know that they like the content and offers that they see.
So What is One to One Marketing?
It’s not simply personalizing a touch point. It’s orchestrating a personalization strategy across all touchpoints. You recognize your best customers and give them a great experience every time that you see them