Before you design a future customer experience you have to understand your customer’s current experience. We help organizations develop persona’s and design customer journey maps by segment. In order to deliver these end-to-end customer experiences we also help organizations develop employee journey maps. We bring specialized experience and proven methodologies.
Key areas we identify:
Mindset: What is your customer thinking? What are their best moments? Their worst moments? What’s missing?
Actions: Walk thru the experience in their shoes.
Touchpoints: What are their interactions with people, places, things and apps during the experience?
Pain Points: What makes the actions difficult or frustrating? Where are there inefficiencies?
Why partner with Refined Path for your journey mapping needs?
- Blend of CX & Analytics Experience: Unique combination of 10+ years of digital agency experience and 10+ years at leading analytics firms. We have experience working with all kinds of data as well as orchestrating integrated customer experiences.
- We Develop Journeys Designed for Automation & Personalization: Journey mapping is valuable in uncovering insights and building alignment across your team. But it’s not enough to understand today’s journey, you need to evolve to a future journey that your customers and stakeholders will love.