Pragmatic Approach For Insights & Activation

We’re an independent consulting firm that specializes in helping organizations unify customer data to produce 360° insights & omnichannel personalization. 25 years working with leading brands       .

We are a specialized services firm that advises, implements and offers managed services to help organizations use marketing technology platforms to achieve their desired outcomes including higher revenue, improved loyalty and reduced costs.



We help organizations that want to understand their customer’s omnichannel behavior and improve  cross-channel engagement.  Our clients have a desire to leverage proven Marketing Technology and value a partner who brings specialized expertise.

  • CPG Companies: Customer Data Integration, Analytics and Journey Activation
  • E-Commerce: Personalized Omnichannel Orchestration
  • Publishers: Audience Development
  • B2B Companies: Account-Based Everything, Marketing Automation and Business Development Services
  • Healthcare Services: Patient Experience Optimization



We take a common sense approach to helping clients integrate data and engage customers in meaningful ways. We start with your desired outcomes and partner via:

  • Strategy Consulting: Conduct assessments, deliver insights, road maps and playbooks
  • Managed Services: Implement and execute MarTech including marketing automation and customer data platforms, develop audiences & orchestrate sales/marketing/engagement activities
  • Education/ Executive Coaching: Build your team’s expertise or improve convergence and collaboration via interactive workshops or one-on-one sessions
  • Vendor Reviews: Help companies identify, assess and select the best MarTech / Customer Data Platform vendor to meet their unique needs.

We find that unnecessary complexity will hamper execution, drive up costs and hinder your customer’s experience. So we develop strategies that are simple, speedy and scalable. We work on a modular basis and expand based on your needs.



The first thing we do is identify where you can get the greatest returns with the least amount of work/complexity.  We ensure that you are getting the most out of your existing platforms as well as help you develop a roadmap.  We focus on helping you develop strategy, achieve quick wins, break down silos and establish cross-functional processes.  We can provide technology if needed or work with what you have.



Refined Path was founded by Tom Quinn, an insights-driven, digital marketing executive with a passion for customer engagement. Over his twenty five year career, Tom has worked with great teams leadership roles at leading digital marketing consultancies including Merkle and Razorfish. He has also worked in programmatic media at AppNexus and served as CEO of Real Time Content, a personalized video platform that was spun out of British Telecom. His career started at IRI, where he established a foundation in customer insights and data management. Tom has worked across verticals including B2B, CPG, Financial Services, Healthcare, Publishing, Retail, Travel and Telecom.  His clients have included AstraZeneca, ADP, Capital One, Dell EMC, Electronic Arts, Johnson & Johnson, Starwood Hotels and Verizon. Tom received his BS From Mercy College and MBA from Notre Dame.