Marketing Automation


 

MAKE MARKETING AUTOMATION A STRATEGY THAT DELIVERS RESULTS

We often see marketing automation platforms used as a tactical tool.  It should be seen as an important part of your sales, marketing and engagement strategy.  It provides an efficient opportunity to personalize your engagement and get closer to your customers.  Objectives that you should consider include:

  • Driving Sales
  • Nurturing Prospects
  • Onboarding New Customers
  • Engaging Customers
  • Streamlining Marketing

Refined Path assesses your current approach and works with you to develop and implement a program designed to meet your objectives.  We bring expertise in leading platforms including Marketo.  In addition to designing your process we can help with:

  • Sales & Marketing Alignment
  • Personalization Strategy
  • Campaign Planning & Management
  • Customer Insights and Reporting
  • Staff Augmentation

Below is illustration of our base approach: